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In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t prot Read More

Most small businesses have now forgotten the recent pandemic, and are back to “business as usual.” They don’t realize that business as usual is gone forever. With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not enga Read More

As an advisor to new businesses, I’m a strong believer that no one succeeds alone in business. Yet I find that many entrepreneurs struggle and fail with that transition from personally developing an innovative new idea, to building all the relationships necessary to transform their idea into a succ Read More

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard- Read More

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrel Read More

Entrepreneurs and startups are big believers in innovation, but sometimes they forget that innovation must be continual to assure long-term success, rather than the one big-bang idea that initiated their journey. By default, innovation in every business decreases over time, and continuous innovatio Read More

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Yet accordi Read More

Even if you ignore all the hype around crowdfunding, there can be no doubt that it is a real alternative for entrepreneurs to achieve visibility and funding today. According to a classic article on Thrinacia, there were over 600 crowdfunding platforms in existence then, estimated to add more than $ Read More

Based on my experience with startups, trust is the most valuable asset you can have, especially when asking people to step into the unknown by funding your innovation, by joining your team, or just buying your new product as an early customer. You need to understand the unfortunate fact that, due t Read More

During all my years in business, I’ve noticed that some people seem to make their job look effortless, while others are always in a struggle, no matter how simple you thought the task should be. I’ve always wondered if some people are just that much smarter, or what some do that the rest of us can Read More