BizSugar.com › User › martinzwilling › Voted

In the beginning all businesses are just people playing out an idea. It’s never the other way around – there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on the jockey (founder), not the horse (idea).” A great jockey is a great role mo Read More

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need t Read More

In my experience, the most successful business leaders and entrepreneurs are the best persuaders, not necessarily the ones with the best solutions. They know how to communicate what they have to the best advantage, and generate more results and satisfaction for all parties. This is a different skil Read More

Too many of you business owners think success only means being the next Amazon, or you stress yourself out trying to be everything to every customer. In reality, the opportunities are greater for starting with a micro-business, ideally from your special expertise or passion, with fewer than five em Read More

As you know, growing a business is hard, especially the first time. Unfortunately, every new initiative is different, so don’t get too smug if you have had some success, and can’t wait to repeat it again. In my years as a business advisor, I have seen many of you crash and burn the second time arou Read More

Due to the pervasive Internet, the scope of most successful startup teams today has become global. Also, more people are only available to work remotely, especially with the recent pandemic. The traditional model for hiring permanent employees who can grow their career with your company just doesn’ Read More

With all the upheaval and uncertainty these days, I find many entrepreneurs and business owners are reluctant to pursue new dreams, waiting for the world to stabilize and risks to go away. As a long-time business advisor, I see things just the opposite. Now is a time of great opportunity, with peop Read More

Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, Read More

For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” Read More

As the economy rebuilds after some tough economic times, more and more people seem to be turning to entrepreneurship and their dream lifestyle as an alternative to traditional employment. I applaud this trend, but caution all of you thinking this direction to approach entrepreneurship with your eye Read More