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If they are to succeed, business-to-business (B2B) websites have to be much more than online brochures. Instead, they must be lead-generating machines that essentially function as a virtual member of your business team.


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Think about it: Writing a blog article is fairly straightforward. You have a writer, someone who optimizes the content and a publisher. But that’s only one component of content marketing. Most companies will produce more complex projects, such as an eBook or white paper. Wrapping a campaign around Read More

Get some quick marketing tips just for beginners. Have a start up or small business you just started? This is for you. Read More

Use this simple method to improve exposure of your fanpages and get more likes. These are real likes from active accounts. Read More

It's time to realize your company is already on social media, and you need to take action to preserve your reputation. Read More

Social media marketers now have a better way to use Twitter for their lead generation efforts. A great new feature allows people to use Twitter as a way to drive campaigns and capture email addresses.


Read more: http://fullquota.com/blog/why-generating-leads-on-twitter-is-now-easier-than-ever/ Read More

People often think there’s one magic button in their marketing arsenal for generating leads. They wrongly assume that focusing on one channel will produce the results they’re seeking.
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Infographics are super popular because most people prefer to experience things on the Internet in a visual format. So if you want to make a point with blogs, white papers or other content, converting the text into an infographic is a great idea.


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So, you’ve written an awesome white paper or e-book. That’s great! You’re well on your way to content marketing success; however, your work isn’t done yet.


Read more: http://fullquota.com/blog/how-to-generate-more-value-from-long-form-content/#ixzz2f4odHYAz Read More

The truth is that search engine optimization — especially for Google — has become really difficult. For companies to succeed in getting found online it requires strength in two areas: authority and relevance.

Read more: http://fullquota.com/blog/3-tips-from-google-to-improve-your-search-engine-o Read More