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Content marketing is all the craze right now. Business owners, marketers and freelancers are jumping on board, to write content for websites and blogs, because there are so many benefits to doing so. Read More

By now, everyone who markets a business online ought to know the importance of content marketing. This strategy requires not only that you or someone in your business create tons of content, but that you make sure that content gets people's attention. The thing about creating tons of content capabl Read More

Want to gain more likes? It is as easy as having a friend like it first. Here is a study that confirms that claim. Read More

Like most things in life, inbound marketing efforts are subject to the Pareto Principle, which proclaims that 80 percent of results stem from 20 percent of your work.
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GPlusData, the resource for Google+ trends and statistics, recently released an interesting map showing the distribution of Google+ users around the world. The data is based on 145 million public profiles. Read More

Although email predates Facebook by a few decades — a millennia in the digital age — coupling it with social media marketing can empower organizations to attract more online traffic and sales. Read More

There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly? Emotional marketing is basically things that build your ego and make you feel confident about yourself. Read More

Trying to Reach Women – 42 Ways to Make Social Media Work for You


Females account for a full 85 percent of purchase, yet 91 percent of these women claim that marketers don’t understand them.

With trillions of dollars to spend over the next few years, female consumers are a power player in t Read More

Email marketing is still very much alive in the business world. Learn how OnSpot Social can enhance the success of your email marketing campaign. Read More

Integrating social media on your website eliminates registration issues (most visitors love social sign-on), promotes sharing and gives you insight for more relevant content.

This free guide will walk you through strategies for adding social media tools to your website. Read More