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The key to successful content marketing is integrating search engine optimization with significant research about the target buyer persona. Read More

Social media is a good thing. There’s absolutely, positively no doubt about that.

Except when it’s a terrible thing, of course.

How could it be so terrible?

Just ask Paula Deen.

See what Hillary Clinton has to say about it.

Remember, Clinton was slated to win in 2008 until Obama’s so Read More

Finally get a look at everything you need to do to get results from your blog posts in my 40 point blogging checklist. Read More

Research shows that only a small percentage of companies have truly linked their social media programs with money-making efforts. Read More

Have you ever received testimonials from people on social networks? If so, time to show them off in one convenient spot: Your website! Read More

Posting every day does not guarantee that you will have a successful blog. Value is more important than quantity. Read More

With content marketing, it’s important to steer away from “shock and awe” tactics and instead focus on helping people and building relationships. Read More

As content marketing continues to pick up steam as an effective way to get found online, media companies are enjoying their day in the sun. Read More

One of the phrases we hear regularly is to ensure that your content resonates with your audience. And while this is harped on repeatedly, did you ever stop to make sure that the converse is true? That your audience is related to your content? Read More

Thanks to the Google Panda algorithm, if experts don’t want their professional SEO services to be fruitless they must differentiate their content. Read More