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Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. Read More

Are you a small business owner worried about the quality of your customer service? Not sure how to improve it without dropping the ball in other areas of your business? Here’s how to choose a Customer Relationship Management (CRM) program or service that empowers you to reach and interact with your Read More

Today, owning a small- or medium-sized business (SMB) means doing lots of things on-the-go while balancing the eight different hats you wear throughout the day and trying to minimize the things that get dropped. So this year, simplify that daily juggling act and take your CRM with you. Read More

What happened in your last marketing campaign? Did it go as well as you’d hoped? How much are you aware of the nitty gritty details behind what happened? Read More

Customers require constant stewardship. This means you must thank them…often. Listen to them. Offer them specials and treat them like they’re the heart of your business—because they are. Read More

No matter whether you’re getting your business off the ground or you’ve seen your company sail past the five-year landmark, you’re engaging with your customers on some level. Read More

Don’t worry – you can still take advantage of all the great features a CRM has to offer. When used correctly, it can help improve customer retention with better service and more personalized marketing, which leads to customer loyalty. Read More

If you’re having a hard time disconnecting, it’s time to achieve a work-life balance. Leave work at work, and enjoy home at home.
Sound too good to be true? Here are some steps you can take to get there. Read More

While the focus right now is on the upcoming Presidential election, you’ve got your own campaign to work on: winning over your customers. Elections happen every day when people choose to buy from you … or your competitor. Use these tips to ensure that you’re the candidate of choice. Read More

Any company still doing business as usual has a “Marketing to Millennials” problem. They’re young, they’re upwardly mobile, they think differently from previous generations, and they already dominate the workforce. Antiquated marketing methods aren’t going to work. It’s time for a new approach. Read More