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As an entrepreneur, your personal integrity is critical for getting and keeping the support of investors and team members, and your company’s integrity is critical for getting and keeping customers and vendors. But in a practical sense, what does that really mean?

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The headline of your content serves as the portal to your world. It should create curiousity and interest and make people want to read your content. If your headline is not compelling and enticing enough, then you are going to lose your readers. Read More

Update:  We just heard via a Verizon spokesperson that the Verizon iPhone will not come in white… This should come as no secret to those that read blogs about cell phones…  Verizon has officially announced the iPhone 4 and that Read More

Do you want to see how you can get up to 4 times the exposure for your marketing? This is a way to take 1 aspect of your marketing and add a multiplier on it. Read More

Blogs can appear to be dead or never get off the ground. They may not be getting comments, or re-tweeted. But never right off your blog or any other aspect of your business unless you are absolutely sure! A lesson from Charles, our narcoleptic hamster! Read More

I’ve been in a running debate with my colleague, Stone Payton, for about a year now regarding the value and continuing applicability of the “funnel” metaphor for B2B sales. Stone emphatically states, “Forget the funnel!” (See this post, especially point #5 and the comments.) I just as emphatical Read More

Is becoming an entrepreneur right for everyone? And what is more important? What is your take? Some thoughts from David Siteman Garland. Read More

All of those hours spent conceptualizing, writing, proofreading and editing.

It may seem like a ROYAL waste of time...


But when you start measuring all of those hours writing against profit generated, it all seems worth it! Read More

I don't know why people wait until the new year to start a new regime. I guess it's the dawn of a new year bringing with it a new level of hope. But it is the first step you take to changing that matters, not the date. Read More

Long tail keywords are longer (at least 2 or 3 words) and are more descriptive than head terms. People are more likely to search for long tail keywords. Read More