BizSugar.com › User › mona19 › Voted

How older generations are utilizing social networks. Read More

This is a common question among bloggers, and not only among new ones. Both options have advantages and disadvantages, hence why it can create a dilemma. If you publish it in your own blog, you will retain all the traffic and backlinks, but there is a risk that the post won't gain enough exposure, especially if your blog is relatively small. Read More

When you sit down to discuss the marketing goals for the year, you usually have some plan laid out where for example a campaign will be designed consisting of 9 email based reach outs spread out 3 weeks apart across a database of 10,000 prospects. However, unless its a pre defined campaign programmed in your marketing automation or lead nurturing Read More

One of the problems that many businesses are facing is reconciling account management with developing and maintaining a lasting relationship with a customer that continually provides mutual benefit. Have we lost the ability to look after our current client base? Read More

You can use educational research to engage your customer-readers. Brand your blog as a worthwhile source of quality content. It's one more way, that you can make customer-reader support a resounding part of your offer. Read More

Every company already has the tools it needs to do that - they're called marketing communications, public relations, and customer service. They are each powerful when the proper definitions are used. Read More

An inside sales rep with the task of cold calling the CEO or high ranking executive of a fairly large organization over the phone would have a daunting experience even connecting. Getting past the gatekeepers and assistants is just part of the battle. Even if one is lucky enough to connect, its not always easy to strike up a rapport as executives Read More

Look around you. Ask other business owners. They will sheepishly admit that business is good. Some, under the promise of anonymity, will confess that it's great. For the vast majority of businesses, especially B-to-B and the service sectors — things are fine. Read More

Content Marketing is all about valuable, relevant and consistent content delivered to a target customer group - the goal of which is to create or maintain behavior. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Read More

When you try to sell to everyone your efforts are too broad. You aren't focused and you soon are faced with failures, because you are wasting time trying to sell something without understanding the value in other people's eyes - or even whether they are truly a good fit for your product or service. In short, you aren't qualifying companies/indivi Read More