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The author describes the actions sellers must take in order to thrive in the New Normal. Read More

Why you shouldn't worry so much about how many followers you have. Focus on quality instead. Read More

Caught Twittering or on Facebook at work? An Australian study that shows surfing the Internet for fun during office hours increases productivity. The University of Melbourne study showed that people who use the Internet for personal reasons at work are about 9 percent more productive that those who do not. Read More

Some initial steps while starting a new partner program or expanding a channel marketing program: Read More

Here are a few marketing basics or marketing principles that will remain even if you have decided to place more weight on social media marketing in your small business marketing plan. Read More

Data Strategy Magazine published reports of a study carried out in the UK by Kalido where they researched companies with a turnover higher than $500 million and found less than half of the respondents satisfied with their database quality. In the report Data Strategy Magazine published: Read More

Every month, we hope we've turned the corner in this economic recession. Although it feels like we're getting towards the bottom, there is no sign of a recovery in sight - at least not yet. More importantly, every day we stay down here in this recession, the more at risk our supply chains become - domestic and international. Read More

How should you do business in a recession? It all depends on whether your business model is making money by squeezing your partners when they're down, or making money by having committed partners when times are up. Read More

Online relationship building with customers takes time and effort; it doesn't happen overnight. But small businesses that go the extra mile see benefits ranging from improved customer loyalty to increased sales. Here are six effective ways to get closer to your customers in the virtual world as part of a niche marketing effort. Read More

Lead nurturing programs are just as suited towards retaining your existing customers engaged as identfying new opportunities. It's important to be able to keep a constant channel of communication with your existing customers and keep them updated on you companies recent accomplishments perhaps, new product launches, updates on your blog, newslette Read More