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Can You Promise To Be Consistent? The top online content creators have something in common: Consistency. Can you make the same promise Read More

Taking my insurance business from the mean streets of Albany, NY and expanding to the Social Web started as an experiment Read More

Business-blogging is the best way to market a business! But what about "burnout?" What about writer's-block?

It's time to put the FUN back in it! Here are some biz-blogging and marketing lessons from "The Dead! Read More

As professional business people it is incumbent on us to understand what steps are involved in our customer buying process, what activities will take place in each step and who will be involved across the process.. Read More

Say Goodbye To The Billable Hour With Alexis Martin Neely exclusive interview with the lawyer you love on getting rid of billable hours and how she has built several million dollar businesses Read More

A lot of people are trying to make some extra money online these days. Most of them fail. It’s a sad fact, but it’s true. Major reason for these failures is – not enough focus Read More

The law of supply and demand is one of those things we sales types ignore at our peril. Think about it in terms of finding vs. capturing vs. creating demand and how you get paid for each. Read More

Things go wrong in every business. Having a communications strategy and action plan for when this happens will help you manage customer expectation and their experience Read More

Are investors like produce suppliers to the restaurant that is your business? Think about this for a moment and then read the post by Venture Capital investor Brad Feld relating this interesting metaphor. I'm not sure I really agree with it completely. Though this may be because my brain keeps getting tangled around the idea that a restaurant as a business would pay for its produce. But what Brad is suggesting here is that we forget the idea of the restaurant as a business and look at it as a metaphor for your business. Just as your business can't make products or create services at a certain level without capital so a restaurant couldn't make dishes without ingredients brought by produce suppliers Read More

Whether you are at an established company or at a startup the pressure on you as a marketer to deliver is immense. To make matters more challenging it is likely that your marketing budget has been cut. Every dollar you spend is questioned for ROI and in most meetings you are asked about developments in social networking, customer service and online reputation management because it is in the press and tantalizingly promises high return at low cost Read More