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There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge.

According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74% of respondents tagging it as a priority Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More

A slideshow for your viewing pleasure: some of the funniest, freakiest, most bizarre and most offensive advertisements in business history Read More

How to get less out of LinkedIn. LinkedIn is a great tool for networking and can help transform you job hunting and business development results Read More

Marketing blogs are the most widely read and rated on Technorati and other blog forums. Is business blogging for small business redundant except for marketing related posts Read More

A few statistics on the role of telephones in customer relations, what we do right, and where we fail Read More

Hustle, caring & creativity are more important than big start up dollars includes examples of Gary Vaynerchuk, David Heinemeier Hansson, Peter Shankman and Jason Sadle Read More

Regular people make money via employment. They wake up early every day, get to work, stay there for a fixed amount of time (plus possible overtime) and usually the day is almost gone when they come home Read More

Perhaps it’s not politically correct to talk about the role of power in business. We all know, however, that dealing with and wielding power is a day-to-day reality for sales reps Read More

On June 9th, Jeremy Victor of Make Good Media presented his tips for building a B2B community on Twitter, which I believe are also applicable for the B2C community and even individuals simply looking to create their own personal brand. Before getting started it is important to define “community”, which Jeremy did by describing it as “a like minded group of people that share common interests, feelings, situations and experiences.” Twitter provides an excellent channel for marketers as it is “a real-time information network powered by people from around the world” who are interested in discovery and communication Read More