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Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

We'll give you a list of tactics that will drive those pesky clients away and quickly lead to your ultimate goal: freelancing failure. Read More

When I was a junior Product Manager, members of the sales force would refer to another Product Manager as "Gunna". Although I am Australian, I had never heard this term before so I asked them what they meant, thinking to myself was this another corporate term I needed to know. After they laughed at my naivete they explained that "Gunna" was Read More

Social media has given consumers a whole new voice. A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the Read More

What's the purpose of your business plan? That depends on what you are using it for, says Clayton Christopher, founder and owner of Sweet Leaf Tea Company. Christopher says his company writes a new business plan every year but it isn't the kind used to raise money from investors. Though a document to raise money is one kind of business plan, ano Read More

Almost any skill or talent might be the basis for a small business. But remember that no matter how much fun that activity might be, when it comes to creating your own business, it will also be a lot of hard work. In this video, photography expert Anthony Maddaloni talks about some of the challenges facing those beginning in small business in gene Read More

When I first spotted the title of this post by copywriter Michael Fortin, I knew it was an important topic for the small business community. No doubt Michael knew the title of his post alone would be provocative. But no matter how many people might find the question itself a bit offensive, remember that if such ideas are out there in the public at Read More

This post from Caron Beesly examines the home based business market and tips on entering it. According to Beesly, about 52 percent of all small business are based in the home, a result of the lower cost and lower risk this approach can provide. There are, of course, a wide range of businesses that can be run from the home, often with little or no Read More

Small business expansion may seem like a crazy idea in the midst of an economic recession. But that's exactly the path some entrepreneurs have chosen either to react to an eroding market by introducing new product lines or to expand products and services while others are pulling back to weather hard economic times. The following article looks at Read More

Need ideas on how to drive traffic to your social tools like Facebook and Twitter? Check out this post on how your business card may be the answer. Read More