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Some businesses approach to impending events is to develop an attitude similar to that of towns under siege. The right attitude to oncoming events will see businesses through tough times. Read More

Corporations aren't the only ones that need branding. Individual salespeople are a brand, too. Read More

Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building strong relationships from page to page in your site is what produces a dominant domain in search engines. However before domain authority occurs, each page must be optimized for a Read More

When it comes to promoting your blog, especially a new one, social media can help more than anything. Why? Because social media sites can send traffic to your blog instantly, while other sources such as the search engines take time. Using social media is not difficult, but it can be done incorrectly. Here are 5 mistakes new bloggers make when usi Read More

Prospect couples create an alliance before talking to you, the salesperson. Do you know what "The Alliance" is? Read More

The recession is bad for most BtoB businesses, however some industries will prosper thanks to the recession: Yin Yang. These are the industries you should favor to sell to.Yin Yang. If you can generate leads from these recession proof industries, it is more likely to close sales and to have customers that actually will pay your invoices. Read More

Great post on staying sharp in 2009 Read More

As 2008 has now closed and the sales year for 2009 has begun, it is good to measure where you stand with your customers. Hopefully, you sent out a number of hand written Christmas cards to your customers during our recent holiday season. More importantly, I would ask - "how many of your customers sent you a Christmas card?" Read More

GM recently took out an ad in the Automotive News apologizing to the public and admitting to a series of strategic errors that have led to their current state of affairs. What are some of the lessons small business could learn from GM? Read More

Much of the writing on angel investing suggests that angels fill the gap between the low amounts invested by friends-and-family, and the large amounts invested by venture capitalists. But is that true? The story goes something like this: that business angels fill the financing gap between the $100,000 maximum seed stage investment that friends Read More