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It's great to know you're doing public relations for small business, especially if you're an entrepreneur looking for publicity and increased media exposure. Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also through the eyes of the media. Read More

A CV is without doubt one of the most important tools in a job seekers arsenal! It amazes me what little effort many people put into creating such an important document. Very often I see CVs that have been thrown together in a hurried frenzy years ago. Then to make a poor CV worse, the job seeker attaches a few lines of their most recent job and t Read More

10 Marketing Predictions For 2010 For Entrepreneurs and Small Business Owners Read More

Whenever speaking at a seminar I harp on my audience to use social media to create dialogue with their connections. The entire point of social media is to foster two-way conversation between users. If you try to use social media to simply push out your message you will immediately be ignored or worse, ridiculed. Read More

Uncovering Your WOW Factor and “Milk It” for More Sales Read More

First thing we have to understand in marketing is that attitude does not always lead to behavior. Read More

The phrase “Authentic Leadership” has gained currency over the last few years but what exactly does it mean? How does “leadership” become “authentic”? Well, its probably fair to say that most people fall into leadership (e.g., senior management) roles. The route many (most?) people take is that they get a job somewhere, find out they're pretty g Read More

This morning at a Networking Event which I had organised in aid of Childline one of the presenters, Shane Twomey, a fellow HR consultant, threw out a question that really made me think! ” How do you reward poor performers“. Initially he was met with stunned silence. You could almost hear people thinking—”what on earth is he talking about—who wou Read More

How could a SWOT analysis be my best friend? Think about the last time you had a really deep, soul-connecting conversation with a gHappy business partnersood friend. Your business is such a major part of your life, even at times, a consuming part. This analysis is really a conversation between your business and you and/or your business partners ab Read More

In this interview with former Thompson Reuters CEO and President Dick Harrington for a post at Harvard Business Publishing we are given a look at how small business and big business differ and what lessons small business leaders can learn from industry titans. Certainly scalability may be the most difficult challenge small businesses must tackle, Read More