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In this great post from consultant Peter Bergman at Harvard Business Publishing we're treated to an appealing argument for the advantage small business may have not only in the recession but coming out the other side into the economic recovery over larger companies that have lost their customers' trust. Bergman believes the advantages of being b Read More

Here are five guidelines that companies should not consider when crafting social media guidelines for employees. Read More

A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign. Read More

I have been using a PC for many years and I was always curious about an Apple Mac but never bought one. My laptop finally packed in so I decided to invest in a Apple Macbook Pro which cost 1,500 euro. This is probably 50% more than I wanted to pay for a laptop but was it worth it? Read More

You don't have to be a marketing expert anymore to put an ezine together or blast your prospects with an e-marketing campaign or a cool survey. They are all great ways to engage with your customers and Web 2.0 has given us fantastic, easy to use tools. Read More

Do you know the difference between a direct link to your website and a re-direct link - also known as a jump link or indirect link? If you don't then please read on. Read More

I wish Albert Einstein was still alive today as I know most jobseekers would listen to him. As much as I try to inspire creativity and invention in job search I fear that many jobseekers gravitate back to the same routine, tasks and approach. This is insanity but you don't have to believe me. According to our friend Mr Albert Einstein insanity is Read More

To all of our businesses, customer is king, but we often lose sight of this fact during our normal working day. This is primarily the case in the services delivery world where the purchase is not instant for the most part i.e. it usually involves multiple interactions e.g. a piece of consultancy. Read More

With lives as busy as they are and the current uncertainty placing a lot more pressure on our working time it would be great to gain some extra time in the day. You may think this is overly ambitious but with a few simple changes to your day you can gain a few minutes here and there. Once you start to look at small things you do you will start Read More

Each country will have a set of unique factors There is no tried and tested formula to successfully entering new markets and building an international footprint. Read More