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Most businesses would like to develop their markets and embrace the opportunity of developing internationally— but very few actually do anything about going global. Part of the reason behind this lethargy is a lack of knowledge about their international market opportunities. Some in-house international market research can provide you with the kn Read More

Instead, if Jim hires his kids, making their wages a valid business expense, he saves about 30% on what he is paying them, by making sure their money is on the before tax side of the formula.

Sales minus Business Expenses (including paying the kids) = Profit. Profit minus tax = Jim's money. Read More

With 2010 fast approaching a recent survey of 2000 marketers by the Center for Media Research looked at the most popular mediums used. It found that while email is still the most popular, social networks look set to soon overtake it. Read More

The secret to creating a good press release lies in knowing what's newsworthy about your business. You're so busy running your business that you don't have time to think about what makes it tick. But if you want to succeed in generating publicity, it's worth investing a little time in thinking about what makes your business stand out. Read More

I realise that I'm only recently beginning to explore and listen to my internal 'authentic' voice — historically I have primarily placed my faith in my intellectual capabilities, confident in the knowledge that they have served we well in the past and are generally sufficient to meet the challenge at hand. But I need to move on to another level, Read More

You've probably been charged with this yourself, it is a key entrepreneurial trait. And now it seems we were right all along. Cloud computing is here, but what does that mean in practical terms? How does it make you smarter, faster, richer? Here's our story: Read More

When I talk with business-owners who've been slow to set about building their brand, I find their reluctance often comes down to a belief that brand-building is an expensive business. Of course, the big brands often spend a lot of money on creating their brands and even more telling the world about them but building your brand doesn't need to cost Read More

Yes I freely watch X Factor and yes I think John & Edward are great. I don't think their greatness is singing ability but even they agree that they weren't top of the queue when God was giving out singing voices. I do however admire many other attributes and I think we can all learn from them. I have outlined some points where jobseekers can learn Read More

suppose the first thing to do in talking leadership is to try understand what is meant by the term leadership and I'm also interested to understand if it is the same as management, as we frequently see these terms used interchangeably. Read More

Digital marketing firm Razorfish recently released FEED: The 2009 Razorfish Digital Brand Experience Report. The report, written by Garrick Schmitt, is an annual analysis of how consumers are taking to and interacting with new Internet technologies and Internet services. Read More