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What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment. So what are the new megatrends that Adam Kleinberg b Read More

Well there is probably a community of people that gather (knowingly or not) purely for your business, for you. They are there, waiting, so why wouldn't you engage with them? They could be customers, fans, members or others connected for some crazy reason to your business. And we have now learned that it makes business sense to connect with thes Read More

Many of us out there suffer from poor time management. I am great at reaching the high peaks of high activity and then spoil it all with time of sustained inactivity! Often the day can start off planned and then will suddenly change like the wind. Don't let a sudden change blow your whole day off course. Read More

But I feel that there is a more realistic perspective that needs to be adopted in relation to social media and in particularly online communities. Although I appreciate that marketers must look at their work analytically, a better appreciation for how real people within online communities behave is required to make an authentic impression within o Read More

To celebrate the launch of Bloggertone - he has very kindly offered the new TSE Autumn ebook completely FREE to Bloggertone readers. It's another absolutely brilliant sales ebook from Jonathan and the TSE team. Read More

International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More

International business blogs are great hubs for businesses to connect with their international audience if you use the right blog promotion tactics. Here is what I do to successfully promote my business abroad. Read More

To borrow from a manager in another field, branding's not a matter of life or death; it's more important than that. Like Mr. Shankly, my tongue might be in my cheek, but only ever so slightly. Of course, if you believe that branding is simply about managing image or reputation, it won't strike you as shocking that many start-ups go to market Read More

The outside world and the Internet are being drawn closer together all the time. With the social media revolution continuing to change the way businesses operate on a daily basis, mobile applications are big business! Developers were quick to realise that there was a growing need for apps that would allow professionals to work and communicate whil Read More

Marketing planning (also, a future theme) is a crucial tool for any company, irrespective of size. Think of it as the blue print around which all decisions surrounding your operational and strategic planning will flow. Competitive analysis or competitive intelligence is one strand of this planning process. Read More