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It also means that information presented in frequently updated and in creative – video, graphical – forms. Finally, information that can be used to generate a collaborative community-wide response will score over one channel or unilateral communication. Read More

If you work in an open office space and want to stay on good terms with colleagues, consider keeping your phone calls private. In an Accountemps survey, employees were asked to name the biggest breach of workplace etiquette. Read More

When it comes to profiling your target customers, my advice is to think about how you would portray them as if you were creating a character in a book. One BIG caveat here though, remember you are creating a profile that can be identified with. Make it too specific to one individual customer and it Read More

Holiday rush can be intimidating especially if you are not ready to handle it. Allow us to guide you with these five steps to guarantee a smooth customer service that your customers will love. Read More

If you are finding yourself in the position of having a great online brand image but a lousy physical presence, here are some words of wisdom. Read More

If Facebook reach is a concern and you have an established page and audience, you may be well-suited for this option! Read More

Managing inventory well can be the difference between success and failure. As you look to increase profit, seemingly insignificant manufacturing and purchasing decisions are often overlooked. Using product-level data lets you prevent lost sales and excess inventory by making data-driven decisions. Read More

Episode 17 of TrendPal podcast with Lotta Gergils Aston and Martin Lindeskog:

Black Friday and Blue Monday in Cyperspace.

We talk about Black Friday, Blue and Cyber Monday, Hush smart earplugs, Tip.ly app, and August smartlock. You will be introduced to a new word: phygital.

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I read somewhere that the number one predictor of profitability was actually having profits as a goal. That seems obvious, yet many small businesses aren't that specific about what success is and hence, the goals they set often go unachieved. - See more at: http://diymarketers.com/how-to-define-su Read More

I read somewhere that the number one predictor of profitability was actually having profits as a goal. That seems obvious, yet many small businesses aren't that specific about what success is and hence, the goals they set often go unachieved. - See more at: http://diymarketers.com/how-to-define-su Read More