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As you start digging into your holiday campaigns, and begin thinking deeper about your plans for 2011, I’d like to offer these ideas for boosting your landing page conversion rates. Read More

The buzz from startup executives, especially high-tech ones, has long been that startups are no place for Baby-Boomers (1946-1964) – you must have the high energy and crazy determination to work 20-hour days to succeed. Only the under-35 age group need apply.

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An interview with Reddit.com and Hipmunk.com co-founder Steve Huffman exploring his journey as a creative entrepreneur. Read More

This tutorial shows how identify your top-performing 'money pages' using Google Analytics. One mistake to avoid when selling online is to offer too many products. Instead, focus on 3-5 products at most and you’ll have get sales. Read how to identify, optimize and promote these pages. Read More

Youth entrepreneurship isn’t just about curbside lemonade stands or girl scout cookie sales – thousands of young people across the U.S. are unlocking their entrepreneurial potential with the help of several organizations whose sole purpose is to educate and motivate the next generation of American Read More

There are well over 3,000 different franchise opportunities to choose from, so it's important for you to be able to manage the process of looking for a franchise business of your own. Use these 10 tips for investing in a franchise as your personal roadmap to help you get where you want to go. Read More

One important aspect when marketing your products or services is knowing which customers are valuable to your business. There are different aspects to look at when reviewing your customers and one is looking at the Average Transaction Value.

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Going through my downloads folder, I have discovered almost 50 pdfs, the vast majority of which have yet to be looked at…..sound familiar?

Most of these have come as a result of signing up to someones list, newsletter, etc etc. You know the good ol’ ethical bribe theory. Don’t get me wrong I’ve Read More

1) Engage in an overabundance of either “me” centered comments and/or self promo. Instead, show a genuine interest in the other person. Get them talking about their favorite subject. Hint: It aint you and your company.

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This is Part III of a four-part series on “what happens when you take your own advice.” In the middle of a re-brand of my existing business, my husband and had the opportunity to open a fine art gallery (see www.evolvethegallery.com). To minimize the disruption to my existing business and maintain Read More