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Have you spent a considerable amount of time working on an e-mail campaign only to realize that it might never reach the intended recipient's Inbox? What if it ends up in their Junk mail folder, never to be seen again? Or worse, what if they choose to unsubscribe from your mailing list and click on the dreaded “mark as spam” button? Read More

During an economic slowdown, business owners face distinct challenges in pricing their products and services. Today's marketers strive to extend affordable prices to consumers who are making purchases with more apprehension and consideration, but lowering prices to attract careful customers also lowers the profit margin. Large corporations can a Read More

It's intriguing how marketers are turning to explore new strategies to change their game plan during this time of recession and how blog posts and articles that address this topic are quickly gaining in popularity and demand. As Jon Miller “Sign Of The Times: Marketing In A Recession“ Read More

For better search engine optimization you have to always look for better targeted keywords. Keywords play the primary role for the SEO wok. That's why most of the SEO tips moves around the keywords. SEO Keywords are so important that it can change the rank of the website for certain keyphrase. That's why the webmasters give so much importance to Read More

It's the fourth quarter of 2008, which means you're probably preparing your search marketing budget for 2009. We asked a search marketing expert with in-house and agency experience to share her advice for creating a budget that will help you optimize your dollars. Includes tips on: o Creating goals based on the right metrics o Managing SEO and Read More

Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I'm happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian Clark, Jeremiah Owyang, Brian Solis and David Meerman S Read More

In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services. Read More

If you've been doing B2B Marketing for any length of time you know who Brian Carroll is. If you don't know who he is, you should. His eBook, Eight Critical Success Factors for Lead Generation, is a must read for “lead generation specialists committed to the long-term proposition that digging for leads, educating prospects, navigating the nuance Read More

Recently I made a few changes to how I had my error pages configured and I starting growing my list faster as a result. And the best part is that it took less than 2 minutes to make each change. Want to know how? Then simply hit play below now— Read More

Here are a few of the creative solutions that we all came together and discussed as a group about how social media and interactive marketing techniques might help arts based organizations to better promote themselves: Read More