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Social media marketing is not for everyone and won't work for everyone. Before you take the plunge and invest your time and energy into any site (for marketing purposes), whether it be Digg or one of its competitors, take a moment to understand the site, the demographics of the site's community, and the community's preferences (My Little Pony woul Read More

Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it's because they were dissatisfied in some way. But it's not just a matter of satisfying customers: to keep them coming back, you must establish an emotional connection with them, too. Here's how to engage your customers. Read More

Future Franchise Owners! Please don't do this! Read More

Fence sitters can take up inordinate amounts of a salesperson's time and energy, often with little to show for it. But some of the best customers are also slow to decide, especially in the early stages of a business relationship. Use this three-step approach to sort out real opportunities from dead-enders and get the sales process moving — or fig Read More

1 man website Bankaholic.com recently sold for $12.4 Million dollars cash. Here's how Johns Wu (the guy behind the site) did it. Read More

One Minute Coach by Masha Malka — there is a very special campaign going on today for Masha's new book. It is a small book that is loaded with great information. The campaign is today November 12th — read this post for full details and I gave a link for my review and our interview - Read More

With a recession imminent, can this really be a good time to buy a franchise? Yes, says FranChoice president Lori Kiser-Block. Read More

The following 10 tips will help make the most of the advertising dollars you do spend, and if followed should result in overall cost savings without jeopardiznig the reach of your advertising campaign. Read More

Most SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish. Here are the three most common reasons for failure. By studying and understanding them a webmaster can start their next SEO campaign with better odds because they already understand some of the things that commonly tend to go wro Read More