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Building a brand and expanding a business without any attempt to advertise a product is something most people will find unthinkable. This case study features a venture that has done exactly that for over 50 years now. Read More

Whatever your idea or product,offering it for sale on the Internet is the modern equivalent of door-to-door sales…and it’s a proven fact that social media can drive traffic to your website.Following are a few tips on how to promote website through social media.
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Selling well means obtaining commitments. They include the post-sale commitments that would allow your solution to succeed in producing the results that you sold. Read More

Social media is a two way street allowing your small business to communicate with your network of fans and potential customers and allowing them to talk to you resulting in both positive and sometimes negative feedback. Read More

Recent research from CityGrid Media gives some insight into how customers like to show support for local businesses online. Even more interesting is feedback on how customers find and choose local merchants. It's not all about Facebook just yet. Read More

The ability to get people to respond to e-mails, in my opinion, is an underrated talent and if you can do so without being accused of harassment or giving up an appendage (I do not suggest either), then you’ve stumbled across something. Read More

Entrepreneurs often have a tough time finding someone to fund their venture—many fail to do so but go ahead with the launch anyway, and then they run out of cash. Finding a reliable source of start-up capital is likely to be fundamental to your business's success. Read More

How does the way your small business handles its IT needs compare to what others are doing? A new study by Zoomerang Online Surveys and Polls, Cloud Computing and the Role of IT Professionals in Small- to Mid-Sized Businesses, sheds some light on the subject.
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Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of even a marginal business case. Most experts agree that is has lot to do with your level of passion, determination, and innovation, modulated Read More

Whether a well-read blog, a national newspaper or a community publication, traditional media still have the power to capture eyeballs and establish credibility. Here are some ways you can grab the attention of the media, and build relationships with key journalists in your industry. Read More