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This is how a simple internet marketing idea and some PHP coding generated a 365 different daily cartoons to promote my visibility online Read More

Get a new iPhone over the Holidays? Well we have a list of the 10 iPhone Apps That Small Business Owners Need just for you! Read More

Last summer Papa John’s conducted Papa’s Specialty Pizza Challenge, a crowdsourcing campaign. Consumers were asked to create and submit recipes for interesting new pizzas. Here are six lessons from Papa John’s about crowdsourcing product creation. Read More

There are two kinds of methods used to measure effectiveness of advertisements. These are often referred to as types of research methods: Quantitative and Qualitative. Quantitative is the collection of numerical data to answer a specific research question and qualitative is based on understanding a Read More

Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head. If you’re the VP of Sales, you’re getting these calls several times a week. If you are the Account Manager then you have a set number of calls to make or a list of companies you should hunt Read More

Double coupons have their place in the aisle and in the wallet. But when it comes to reaching today’s smart, time-strained shopper, it is the two-for-one force of retailers and CPG companies, partnering to understand the whole of her needs, that delivers the most effective campaigns.

Think about Read More

Do you think your small business has no need for a disaster plan? “I don’t live in earthquake country or flood territory,” you might think. Well, disasters that affect small businesses don’t always have to be natural ones. A burglary, fire or even a major power outage could spell disaster for your Read More

WHY?

Everyone loves that question!

WHY? has created a famous Japanese management theory called “5Why?”
Developed by Sakichi Toyoda and was later used at Toyota.
BUT: we have a problem!

“Why?” is ambiguous.

It has two very different meanings.
All ambiguous words are potentially a cau Read More

ForeSee Results has just released their 6th annual Holiday Top 40 Online Retail Satisfaction Index, a ranking of the top 40 largest online retailers by revenue, scored on customer satisfaction by nearly 10,000 survey respondents. The “holiday” period is defined here as “the holiday shopping season Read More

The truth is, when it comes to SEO there’s only so much you can do on your own site. There are some great techniques and strategies to make your website a streamlined, optimized, rankings machine. But eventually there is a glass ceiling for any kind of on-site work. At which point we need to ditch Read More