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With only a few days left before the end of the year, I have been wondering what information I could share with small business that would have the greatest positive impact on their business in 2011. Then it struck me. Read More

In my experience, whenever people talk about reaching audiences with social media, inevitably the conversation revolves around B2C marketing. B2B organizations have been slower to embrace the growing power of social media. Read More

Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case?

Using analytics and other measurements, we can get a solid Read More

Innovation and change on the Internet happens at a blistering speed. Remember GeoCities, Webvan or Kozmo.com? When online grocer Webvan went bankrupt in 2001, today’s biggest social media companies, Twitter and Facebook, didn’t exist.The Internet continued its evolution in 2010. In this week’s colu Read More

Motivation by fear or desire
All managers need training on how to motivate themselves and others. You are motivated by two emotional impulses: Desire and fear. This article examines how you might use fear and desire fact to your advantage.
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Finding and keeping top talent is a competitive advantage for small firms with great people practices. Read More

Here is part 2 of how to measure advertisement effectiveness. As expected, there were some questions on my last post, primarily about my claim that you can’t really measure the effectiveness of advertisement. I just want to emphasize what I said early on the article. There were two main points in.. Read More

2010 was the year social media moved from cutting edge to mainstream (right?). And what a wild ride it has been. While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about:

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We let a lot hold us back because "We don't have the time." The One Hour Rule is simple: Define a goal, find an hour every day to work towards that goal, look back and smile. Read More

Creating my own virtual business on the web hasn’t been without lessons learned. But there’s something about having your own business, and earning your own income, that gives you a new perspective on business both personally and professionally.
As I look back on this past year and celebrate almost Read More