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Forbes recently named The Blair Witch Project the best ever social media campaign and Associated Press writer Christy Lemire called it the mother of all movies with viral buzz. The film just got a Blu-ray DVD this month and since its October, which means it’s Halloween time, I’ve decided to celebra Read More

For a PPC campaign to perform well you must have an attention grabbing ad copy. Advertising at right place, with right keywords and right time will not get you the desired results if your ad copy is poorly written and unable to attract the attention of readers (target audience). A well written ad c Read More

Yup, you read right. Email marketing — you know, sending out those hundreds or thousands or millions of emails to prospective customers, leads or clients is STILL GROWING! ..sigh…sounds like SPAM pays off, eh?

Well, not really is my own take on this, after a solid read of the latest research by Read More

Developing a content mission strategy assists in achieving your asset based marketing goals. If your company mission statement is the map to get to your destination, your content mission strategy is what you use to plot your route. Read More

Interesting topic that seems to come up in most businesses. The employee who everyone hates but no one will fire because they are too good at what they do for the company! Read More

If you haven’t had a failure, you aren’t pushing the limits. If you are really an entrepreneur, you are a risk taker and less cautious by nature, so failures should be expected. Wear you startup failure as a badge of courage. Don’t go after failure, but embrace it when it does happen and grow from Read More

Statistics will help you sell your offering – here’s how to use statistics to gain a competitive advantage. Also, how to use statistics to create a compelling story. Read More

When I say slugs, I do not mean the distant, unshelled cousins of snails. In the internet, slugs are the URL-friendly version of your permalink. See the URL of this webpage? That’s easily called a slug. Read More

Discussing the difference between a hard sell and a soft sell, and how the online world is driven by soft sellers such as Chris Guillebeau. Read More

There’s a lot of talk out there about how you need to “crush it” to build your successful business, how you need to spend all your evenings and weekends working, and how you need to sacrifice everything else in your life to make it all happen. That’s fine and dandy for folks that don’t have a fami Read More