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When I finished school I worked in a factory for a few weeks before going to university. I made a game of each shift to overcome the boredom and heat and thinking about the experience here are a few marketing lessons I learnt. Read More

More entrepreneurs are finding it easier and cheaper to start their own internet business. Basically, what you would need is the product, the website, business licenses, wholesalers and of course creating an online presence that would make you visible to your target market. Read More

It is no secret that most entrepreneurs have difficulty in getting small business financing even though interest rates have been lowered considerably. Most entrepreneurs are looking for government grants to help with the funding of their business however, this may cause for more government involvem Read More

In my previous blog post, I have tackled the subject on whether globalization is to blame for unemployment. This is precisely because outsourcing is the new trend and most employees feel that their job security is being threatened. Read More

Business books, for as long as John Spence has been reading them, have been shamelessly remiss in covering three of the biggest drivers of business success. Read More

Keyword optimization is part of on-page SEO, which means that it is a part of the optimization you’ll make on your blog’s code Read More

Lots of people make the decision to buy a franchise business for lots of different reasons. Making the decision to become a franchise owner, (or any type of business owner) is a major one. It involves risk, of course, but it involves so many other things. Read More

Apart from having a great product, good sales, good SEO, great marketing, and so on...there is one thing that is vital to the long term growth and success of a startup: good accounting. And yes...you may not be as versed in numbers as your accountant is. But do understand: its essential to have a w Read More

GA uses a small piece of computer code, a JavaScript instruction, that is copied and pasted into the source code of your website’s pages. If your site is run on a template, the code is typically placed in a footer or header file so every page displayed is tracked. Read More

Today, it’s not enough to have great products and services, competitive pricing and slick marketing materials. If you want to win more customers and keep the ones you have, you have to “woo” them. So, what can a small business owner do on a limited budget to “woo” prospective customers? Read the fu Read More