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Some tech-savvy people look down their nose at those who are not tech-savvy. This digital divide can be the kiss of death in a small technology business. Small businesses have to be careful they don't get on the wrong side of the digital divide. Read the full article for details Read More

Fourth in our 4-part series on web basics, we now discuss measuring your website’s success: why it’s critical and how to do it so your small business website can achieve targeted online marketing domination Read More

Generation Y has a different information and experience set than do older generations. How does it affect the way they live and react in society Read More

It was, and remains, one of the most tragic episodes in modern American business history. Tragic? Yes. Because it was so preventable and avoidable. The danger. The risks. The lies. The cover-ups. The cancer. The vomiting. The agony. The suffering. The wasting away. And the deaths on a grand scale.

Business lessons.. Read More

Robert Groth and Carter Robins are not businessmen, but rather technical theater guys. While working on a theater show 3 years ago and seeing how much the company they were working for was making off their work building the set, they realized they could make more money and do a much better job if they opened their own shop. So they did. But how did two guys with a background in technical theater and zero business knowledge successfully open their own scene shop and become their own boss Read More

DO NOT HAVE AN EVENT TO HAVE AN EVENT. Seems pretty obvious, but most towns I have spoken with do not know this. The point of an event is to ring the cash register, if it isn't there is no reason to have the event. So, how do you get them into the shops? Here are some simple ideas to incorporate into your small towns event Read More

Most articles on SEO and marketing blogs are all about answers. This one’s all about questions — seven questions that all small business owners should be asking about their online marketing strategies, tactics, and results Read More

Facebook announced what can clearly be called a “me too” location check in function yesterday, but hey, when you have half a billion people using something, even a copied innovation can have huge immediate impact. Facebook Places is a smart-phone location check-in feature that allows users to share their location, find the location of their friends, and discover new places based on other Facebook user recommendations – much like Loopt, Foursquare and Yelp! provide Read More

For any small business, understanding the marketing basics will enhance your online and offline efforts. You need to know what your 'secret sauce' is so that all your elements point towards this one, memorable key differentiator of yours Read More

When I heard a friend make this statement the other day, I realized that every entrepreneur should adopt it as their mantra. I certainly have. If we all do it, we can drastically improve the statistic that over half of new startups fail within five years. Nothing is more discouraging to future entrepreneurs than a failed startup Read More