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There's more to rebranding than creating a new slogan or logo. As the following case studies show, a brand can be improved by ramping up environmental awareness, creating new packaging, or even by admitting a few past mistakes.
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Cloud computing security is a serious topic. Most cloud-based solutions are safe but SMBs and freelancers must verify if a vendor has the right amount of security. Our opinion is that Cloud Computing is a safe bet but six specific topics must be checked before choosing a cloud based service. Read More

Creating A Killer Title Tag Can Be The Difference Between Ranking, Gaining More Clickthroughs and Being Nowhere To Be Seen. Here's How To Create Them Read More

Yes, Bob the Builder has a few lessons, not just for the kids but for small business too! Read this to find out how Bob can help your small business. Read More

One of the hardest things about content marketing is getting people to understand the importance of investing in original content. While most organisations easily accept the concept behind a content strategy – using your expertise and knowledge to draw people to your business - getting content crea Read More

When given the choice, trade an unreturned phone message (or a rejection of your request for an appointment) for your reputation and your professionalism. Read More

Reducing small business costs is something every business needs to do, no matter the type or the structure of the business. In today’s economic situation, it has become increasingly important for small businesses to find ways to reduce overall costs. This helps to boost the bottom line of the busin Read More

Perhaps your business is brand new. Perhaps you just acquired it. It may even be a business you have built from the ground up. If it does not have a brand as of right now, your business could be losing out overall. Many small businesses struggle to develop a brand because it is not something that i Read More

The word “ego” is typically attached to negative connotations. But there are several benefits to having an ego when working on a project with others. As online marketers, we at Web Success Team have the opportunity to work with advertisers, webmasters, traditional marketers, and public relations sp Read More

Is it because small business owners are intimidated by social media tools? Is it because they don't believe social media works? Is it because they don't think they have enough time? All three excuses are unfounded. Here's why. Read More