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In today's post John covers the idea the people will and should go about Google+ in a different way than previous social networks. Instead of adding everyone in their circle, there is an opportunity to group people strategically from the start. Read More

When are we going to realize that buying--and selling has shifted? It's not about the pitch, it's not about broadcasting a meaningless message, it's about establishing a meaningful dialogue or conversation. When do we start realizing that we don't build trust through deception and manipulation? Read More

Some people have proclaimed that PR is becoming a lot more like marketing. It seems to me that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques – like content marketing – and organizations are shifting resources to help with this ne Read More

The Internet has had an impact on almost every aspect of business, but perhaps nowhere is this impact more profound to PR and marketing professionals than in the area of prospect buying patterns. This is true regardless of whether your prospects are retail shoppers, businesses, donors, association Read More

Unpaid interns can actually cost your company money. Here's how to make your internship program work for everyone. Read More

I’ve always wondered why every executive meeting has to be one hour in length, or longer. That’s probably a tenth of your day spent on one issue. It better be a critical one, because you have a hundred others waiting. I believe you can be much more productive, as well as a more effective leader, if Read More

Google+ is just getting started, but could have a big impact on small businesses. Take a quick look at what might be coming. Read More

Just having a revenue goal may not be enough to grow your small business. But there are plenty of other tools to help. Read More

Bad Egg employees will run rampant over the mild mannered supervisor in business these days. Reprimanding employees correctly demands a process, a cool head, and the tips in this post. Whether it's poor employee performance on the job or violating company rules, in either case you need to deal with Read More

A beginners guide to content marketing that is sure to help small businesses with a wealth of tips and tricks. Read More