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The competitive climate in all countries is challenging, so your campaign needs to be innovative if you are to stand out in a crowded market. “Innovative” need not necessarily mean wacky, extravagant or bullish, but it must strike a chord with your desired customer base.

Your campaign needs to be innovative if you are to stand out in a crowded market

Your marketing collateral may be the first contact a prospect has with your compan Read More

Every business owner has those moments where they realize they can't keep doing it all, some thing needs to be sacrificed in order to maintain the quality of the rest. You can try to do it all, but my philosophy is that it is better to do what you do FANTASTICALLY, then do everything AVERAGELY. So where do you cut? How do you decide what you need to focus on and what you need to put to the side Read More

Too often we trade building the right solution for our dream clients for building a solution for one group within our clients. By not diagnosing the entire organization to discover the ground truth, we often miss the mark with our solutions, risking losing the deal, setting unrealistic expectations, ignoring the constraints that prevent better outcomes, and creating resistance from the very groups we build our solutions to help Read More

Business owners can often lose themselves in the day to day running of the business. Effective management of time and resource is critical for success. How do you stay out of the swamp Read More

I've really been enjoying a television reality TV programme that has been featured here on Channel 4 recently: Three in a Bed.  They take three small B&B owners and have them critique each other. The results are startling yet in a way not all that surprising Read More

Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can do it the cheapest Read More

5 Business Relationship Building Lessons From Wedding Crashers. Includes tips on creating and building better relationships for your business. Read More

Google Places (formally Google Local Business) is a great way to get your local business featured predominately in the Google listings. It is also a great way to drive targeted buyers to your business. Here are 13 Tips on how to increase your ranking on Google Places Read More

Is it possible to limited the time we spend on social media and still be effective? What would happen if you set goals related to the maximum amount of time you can spend every day on social media activities Read More

Dissatisfaction is the key to creating and winning opportunities. Without it, it is impossible to create value for your dream client. Worse still, it leads to competing on price, an area that by itself almost never provides enough motivation and justification to change. Salespeople are better served by developing dissatisfactio Read More