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Does this sound familiar? You’ve opened your online business, stocked it with stellar products, and have unleashed great marketing campaigns to drive traffic. Only problem is your abandoned cart rate is too high while conversion rates are abysmal. I can see you pulling your hair out and screaming, “Why is this happening?”

The answer could be that your ecommerce site isn’t fully optimized to boost conversions. Despite all of your efforts, if you haven’t proactively built your site to address potential customer concerns, your online business could be missing out on easy sales. Read More

Google announced some major changes to their search indexing algorithm yesterday. Here's what your business needs to know about Google's Caffeine update Read More

I'm Heidi. A Biz Sugar Groupie and VOTER!

I'm back for the final part of my trilogy: an outsiders view on succeeding on Biz Sugar.

Today it's about comments. Respond to them and build good will. Get loyal readers and VOTES! Ignore them or don't bother to answer and don't be surprised if the opposite happens Read More

Are there reasons why your prospective clients are not responding positively to your written copy messages? Actually there are 10 potential reasons!

In this wonderful article by Susan Gunelius, you can see why your written message may be turning your prospects off Read More

As I mentioned in a recent post, I've been having some trouble becoming more productive.  As I try to branch out and do more and more with my online workin Read More

How Would You Market & Promote My Upcoming Book Smarter, Faster, Cheaper? A call for ideas for marketing a new book by David Siteman Garlan Read More

Once you've created products to offer on your site, one of the greatest things about the Internet comes into play: you can automate the entire process Read More

After blogging for a few years now about ecommerce, I've found that everyone is always looking for the easy way out. Today I dispel the myths of dropshipping. Dropshipping isn't as easy and straightforward as you think. Running a dropshipped online store can be a logistical nightmare. Read on to find out why Read More

Whether you run a one hundred agent shop or you are a one man show every agency needs to incorporate automation in a way that makes the day to day workflow more manageable Read More

For about 40 years, companies have been making efforts to go green. Here are my first five tips (out of ten) for going green in business. Some of these have been around, but others may be totally new to you. This is my first contribution to BizSugar, so I'm testing the waters with this article Read More