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In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct mail campaigns have combined to make it increasingly difficult to connect with customers and prospects. Expect these six essential capabilities fr Read More

In the world of e-commerce there’s no customer service desk or associates wandering the aisles armed with helpful tidbits about your products and services. In fact, an e-commerce site can be an impersonal environment, where customers may not know where to go for answers. It’s up to you to create an online customer service strategy that gets customers engaged… Read More

Most companies say “Our people are our most important asset” – but few actually walk the talk.

Research from the Hay Group is used to rate Fortune Magazine’s “most admired companies” – those companies which have emerged competitively stronger in their industries during this recession.

The research identified a success factor common to all the winning companies – that is, they actually be Read More

In the news this week, I heard that the last
fish cannery for sardines in the US will be
closing its doors after 135 years of service.

Keep reading to find out how you can completely
avoid closing the doors of your owns business. Read More

What is the one piece of information that you need to add to your sales letter that will increase your response rate? A call to action. What is a call to action and what isn’t a call to action is included in this article. Read More

The next two weeks will be busy ones for fans of Subway, and it's famous $5 Footlongs(tm). Enter the Famous Fans, who bring their love of SUBWAY(r) sandwiches to life on the court, in their race cars, in the pool... Read More

Managing the cost base on any project or delivery is vital. It is not enough to just check bank statements each month, spend on each project needs to be management. Do you keep an eye on each projects individual cost? Read More

Over the past few weeks I've been struck by the amount of arrogance that surrounds us. This arrogance, or - to use a tamer term - confidence, is in the mainstream and used by those with an element of success. Read More

How many sales people begin their careers with reasonable product knowledge but little or no training in what this man calls effective cold calling technique? Read More

Spring is finally here after a brutal winter. As many of us get ready for Spring Cleaning, be sure that includes cleaning up your Twitter account. Read More