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“5 Reasons Why Your Brand Name Can Make or Break Your Business”, one of my earlier posts this month was about getting your brand name right. In this post I Read More

Many businesses want to go global, neglecting local importance. Here are reasons why going local is as important to your business. Read More

I've got a serious deadline starring at me. I must write 75,000 brilliant words for my new book, Brand Turnarounds. All this is due to the publisher by May Read More

Learns more about retirement savings plans for your small business in this free Webcast Feb. 23 sponsored by the U.S. Department of Labor's Employee Benefits Security Administration. The webcast will be from 2 to 4 p.m. EST and cover options ranging from employee pensions to savings incentive match Read More

Arguments from lawmakers often portray employees as victimized and in need of assistance as the reason for heavy amounts of labor and other regulations placed on business. While business owners frequently complain about the expense, the general perception may be that this is largely self-interest o Read More

This is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better oppor Read More

Something that I attended last year and found really great is coming again to Toronto - the Art of Marketing Conference. I think you should go if you live or work in Ontario and you are a business owner, CEO, or someone in a sales & marketing or business development position. So mark off your cale Read More

If you will just learn how Santa Claus advertises to retain customers, you will never lose another customer for as long as you shall live. Think about it, countless of businesses have latched their campaign on this fictional guy even when we all know that he isn’t real and even when we know he isn’ Read More

Last week I wrote about e-billing and how it can save you money and save the planet. One of the side benefits of e-billing is that it can also help you get paid faster. I thought this week I’d delve a bit more into ways to get paid faster. After all, getting the cash flowing is every small business Read More

I finally acknowledge that web directories are no good at delivering traffic to their listings - approximately 95% of the posts I read say so. I didn't get it also. Read More