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Success with Internet leads has much to do with how you manage those leads. Maybe even mostly to do with how you manage them. However, that lead management process can very effectively be adjusted to smooth and leverage the diversity of there generation methods.

This brief guide will introduce you to several of the Internet marketing methods lead providers use to generate leads Read More

If you are going to network, don’t dip your toe in the water… Dive in head first!

I am a big proponent of networking and referrals for professionals, from generating referrals from your clients and contacts, to getting involved in formal and organized networking groups.

What I can’t figure out is.. Read More

Glance, one of the software tools in my Sales Stack, introduced a very interesting Sales 2.0 concept in their post on Building a Custom Sales 2.0 Toolkit. They framed it in the analogy of the more traditional software stack.

I think they created a very useful analogy Read More

Inside you is a giant, a bigger and better version of you. Most people accept a vision of themselves that is simply too small by conforming to the smaller visions of those around them. Becoming the best you requires having a bigger vision of who you are and of what you are capable Read More

The language choice of “overcoming objections” is ineffective, in part, because of its adversarial connotation. Effective salespeople elicit their client’s concerns, knowing that they are real, substantial, and must be dealt with in order to move a deal forward Read More

Over reliance on social media can give people the illusion of communication when at best it is nothing more than conversation. While it is important to be active in the space, it is also key to continue to execute core sales activities to ensure and benefit from communications with your buyers Read More

There is no substitute for a good needs-analysis and a great diagnosis of your dream client’s problems. But doing so requires that you suspend filtering their experience through your own, that you not ignore their vision, that you understand the constraints and obstacles, and that you ask the hard questions Read More

No sales call should be made without first taking the time to plan the call. Your plan needs to include all of the elements that will allow you to move your deal forward, as well as considering what you might be able to achieve should you not achieve your outcomes or your planned advance Read More

Some people are just a bit too serious when it comes to selling, even if what you are selling is something big and important. Humour is key to human interaction, and if you believe that people buy from people, you need human interaction, you need humour Read More

One of my BizSugar friends, Susan Oakes of Marketing for Business Success, took me to task for my use of Expert in 8 Ways to Become an Expert in Internet Marketing. Our discussion, available here on BizSugar, centered on whether being an expert is necessary in all cases.

Her question really got me thinking Read More