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After keynoting the Independent Distributors Association annual convention in Banff, Alberta, Canada, I received an email from my client that blew me away. How can this be hard to do? Read More

But how do you build that trust and loyalty through a simple newsletter?

Is it even possible?

Sure, it is! Assuming you follow the bits of advice we’ve given you so far.

And to make it easier, we’re going to give you 24 more tips on how you, too, can create a newsletter that converts subsc Read More

Some Internet users may be specifically looking for long-form content when performing a Google search, but not as many as you might think. In fact, many Internet users do a quick scan of their environment when making a purchasing decision. Read More

For some of us (mainly men, I think), this video is cringeworthy. But I think it's a great example of marketing to a specific niche.

What do you think? Thumbs up or down? Read More

Your website should serve a purpose, whether it’s as a source of information or a way to drive customers to buy online or get in touch with your business. The purpose of your site may seem obvious, but it’s important to take a step back and look at it from the visitor’s point of view. Find out why Read More

I'm scratching my head at what my ex-country club is doing to promote itself. It's been in financial difficulty for years, but somehow has managed to stay open. They're latest gambit has me baffled though. What do you think? Read More

There are TOO many marketing tools available to small businesses today. After much gnashing of teeth and renting of clothing I've come up with my list of the 7 most important marketing tools. Guess which tool I left out! Read More

Not sure how to promote your blog posts? Find out what 4 steps I took to get my blog post over 21,000 views -- and how you can too! Read More

Why would an entrepreneur want to publish a book? Because this book, for your business, can work magic. It opens doors and confers instant credibility. It increases sales and even the price you can charge. Read More

What makes you DIFFERENT from the competition?

I ask that question a lot, I know, but OMG it's important. Why
should anybody do business with you versus every other option
available, including doing nothing? If you can't answer that
question, you're in trouble.

Unfortunately, for many of u Read More