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There are many reasons why a business needs to keep an eye on the competition. From pricing your products competitively, to gauging how similar businesses are reacting to market forces, to understanding where you stand in the highly competitive space of online search rankings.

But how do you effectively sneak a peek at the competition, or even snuggle up to it? Here are five tips for researching and getting to know your competition Read More

Here's a great example of how a content marketing campaign that engages prospective customers and encourages them to take action on your behalf Read More

One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management') Read More

I am not convinced that all job seekers accept (or want to accept) this point. I hear resistance on a daily basis – “I’m not a salesperson, I’m ABC”,” If I wanted to be a salesperson, I’d be selling second hand cars”, or “I am no good at sales”. It is time job seekers accepted that WE ARE ALL SALESPEOPLE! Resisting can only lead to one outcome – negative job search Read More

A network can make such an impact on your business that you have to be educated on the topic. Check out this great post for some basics and sources for more information on networking for small businesses: http://bit.ly/94U9Pl Read More

How to get the proper domain name to Rank #1 on Google after choosing the perfect niche market? Here is an answer Read More

If you value reader engagement and long-term relationship building over SEO, this list is a must-read Read More

It's great to have an attractive website, but if it can't be understood by the average user,you've wasted your money. Usability and simplicity are two important features of website design. Improve your website design with tips from my Mom Read More

What is the value that you place on having a good logo for your business? Hopefully, your logo was just not an after thought. I will go as far to say that your business logo can make or break your business! Think about it, your business logo is at the center of your marketing that you do for your business. Your logo is put on everything including letters, business cards, website, brochures, advertisements, etc… Your business logo is just as important as your personal name that you sign on every business deal you do Read More

Discover how you can manage your personal profile and facebook pages without overlapping the two via privacy settings and posting methods - Part 1 of 2 Read More