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SMB email marketers are seeing results from incorporating more video and social media into campaigns; 64% have boosted conversion rates using video email. Read More

This is a story about risk, but a bit of background is necessary, so please bear with me through the first paragraph.

Eleven years ago, when The YPS Group was launched, “we” made a strategic decision to focus on serving small to mid size customers, from $5 to $500 million in revenue. “We” also decided to stay small ourselves; to be a boutique consulting business; to not hire any employees and to use contractors sparingly. “We” are still here. (OK, OK, “I” am still here…), proving, at a minimum that the strategy is at least valid Read More

A list of things to do (including checking out the archives and pre-ordering a copy of my book) while I'm on vacation this week Read More

A recent report funded by the U.S. Small Business Administration and the Office of Advocacy, titled, “The Nonemployer Start-up Puzzle”, published in December, 2009 differentiates Nonemployer firms—businesses without employees—and Employer firms. Nonemployer firms represent a large percentage of businesses; however, little is known about their dynamics (entry and exit). The report seeks to illustrate basic statistics about the prevalence of entry and exit for Nonemployers and the local conditions that led to their entry Read More

What happened to Generation X? They are generally defined as anyone born between 1965 and 1980, sandwiched between 80 million Baby Boomers and 78 million Millennials (Gen-Y). Gen-X has just 46 million members, making it the lost child demographic Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

Sure eating ice cream always leaves a good feeling in your stomach, but Dairy Queen's Miracle Treat Day campaign, will leave you feeling satisfied in more ways than one. Check out this outstanding Feel-Good Marketing campaign Read More

Three simple steps you can take to make the most of your day: Take charge of your productivity, schedule your email checking, and schedule your social media us Read More

I'm often asked how I come up with so many new business ideas so here are some tips for coming up with your very own business ideas. Read More

How much consideration do you give to your print collateral? It's easy to get swept up in the online environment. A recent blog post from Joe Pulizzi suggests it might be time to reconsider the importance of print in your content marketing strategy Read More