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There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. You need to work out the difference between those customers having a need and those that actually have a desire to take action Read More

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead Read More

Mr. Customer, the net present value of the investment I’m suggesting is $377,000.

That’s the translation of “Many companies like yours have found tremendous value is this service of ours” into the Universal Language of Business. Just a tad more compelling, wouldn’t you agree Read More

As workers, are there benefits to procrastination? Can something good come from putting things off?

There is a certain personality type that WAITS for inspiration to strike and THRIVES under pressure! Are you one Read More

Watch Out Google: How Entrepreneur Gabriel Weinberg Bootstrapped & Created A Search Engine. Interview with Gabriel Weinberg from Duck Duck Go Read More

Together they were responsible for the deaths of an estimated 120 MILLION PEOPLE!

Yet Hitler, Mussolini and Mao are spokespeople and marketing figures...What the F%$# Read More

Build the ultimate human friendly and search engine friendly blog post with these seo techniques and bring back more traffic to your website Read More

Small retailers should avoid rushing into top-to-bottom price cutting and focus first on thinking through a discount strategy. Some discounts can come back to bite you over the longer term if you’re delivering goods or services at a substantial loss, and customers start to expect the lower prices as status quo.

Offering discounts involves much more than sticking a “Sale” sign in the window. There’s a right way and wrong way to approach it…and promote it. Read More

Need to catch up on your apps, tips, and social business insights? We've got another great list of resources just for you. Read More

Stocks which are positively correlated (i.e. stock prices move in the same direction) do not give you the same diversification benefits e.g. AIB & Bank of Ireland. If you invest your money into banking stocks it is likely that they will go down and up together depending on market conditions Read More