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What are the key things you should do to build a solid base of satisfied customers? Here are some approaches that I believe play a key role in changing a one-time customer into a profitable, repeat customer. Read More

You can almost cut the tension with a knife.  Things have gotten a wee bit unpleasant in the SEO community these days.  Penguin.  Panda.  Black Hat.  Read More

The majority of corporate social media accounts languish in obscurity. Under the surface, there are road blocks in your social media strategy that are holding you back. Here are 3 little-known reasons why no one shares your content. Read More

Many content writers, blogger and webmasters believe using a main keyword phrase makes a huge difference in their search engine optimization. This used to be the case. Now, however, a new theory has surfaced of using a theme instead of a main keyword. Read More

We're reading: "A source familiar with the situation told that Twitter has been adding its own affiliate ID to links tweeted by users since it first launched that early integration with iTunes Ping, and that it continues to do so today." My experiments find some serious flaws in the supporting argu Read More

It's not a secret that people have been making money through blogs since, well, the beginning of blogs. Some bloggers make their income through Google Adsense or some other Pay-Per-Click program, while other bloggers make their income through affiliate marketing. Read More

Social media has given everyone a voice, which means you must take extra care in managing your online reputation. Here are some tips on how to easily manage both your personal and business brands. Read More

While SEO is an online marketing tactic, it’s important that it doesn’t operate in a silo. If SEO is kept separate from every other business decision that is made it won’t be working at its full potential. This is why it’s so important to have all team members on board with the SEO strategy and to Read More

Big retailers are already ramping up for the holiday shopping season. Here's what you can do to stay ahead of the big box. Read More

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. According to a recent Harvard Business Review article, only 60% of c Read More