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People love customer service, it’s a fact, and better yet they love great customer service. It’s our duty as a professional and a business to ensure that our customers always get the best possible service we can give them and then some. Read More

Since the Google Panda updates started in February 2011, it has become even more important to build up a portfolio of high quality back links to your site. Quality has now become far more important than quality, and relevance plays a large factor as well. Read More

We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at the whole experience, though, we don’t want to neglect anything, including the subject line. We know subject lines… Read More

Many franchise chains are offering new incentives including slashed or even zero franchise fees if you sign up now. Is this a chance for would-be business owners to save on startup-costs -- or a sign of trouble in the franchise industry? Read More

If you own a business or manage your company's content then it's important to have a plan of attack before hitting the social media airwaves. Here are three tasks to check off your list before launching your online content marketing plan. Read More

The first step in managing a return process is to create a fair set of policies that govern product returns. The second step is to communicate your procedures on your website, in your product materials, and even on your wall if customers come into your physical location. Read More

Local TV stations and radio shows, hometown newspapers and magazines, and locally oriented blogs are all looking for the same thing: local content. Read More

By Joel Libava. Due diligence, the research part of buying a franchise, includes several different things, but there's one thing that you can’t afford to miss. You need to find out if the franchise concepts you’re investigating have a robust online footprint. It’s not that difficult to do. Here’s h Read More

Based on posts I have come across in my blog travels here are some tips to ensure you write bad posts that no-one will want to share and they definitely won’t come back to read your posts again. Read More

Most entrepreneurs think that risk is just an “occupational hazard” that can be minimized or eliminated by a smart businessman. That way of thinking is simplistic and wrong. In reality, some risks are good and should be embraced for growth and a competitive edge, while others are bad and should be Read More