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Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time. A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrativ Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

Recently I have participated in several “tweetchats.” They've helped me connect with others who have similar interests. Participating has increased my Twitter followers. I've even learned some new things from these chats that I can use in my business. I'd like to share my experiences so that you too can learn how to use tweetchats to network onl Read More

How older generations are utilizing social networks. Read More

You can use educational research to engage your customer-readers. Brand your blog as a worthwhile source of quality content. It's one more way, that you can make customer-reader support a resounding part of your offer. Read More

"Referrals from Colleagues" and "Referrals from Other Service Providers" were identified as the #1 and #2 method used by buyers of professional services to identify and learn more about providers in the 2009 RainToday.com Benchmarking Study "How Clients Buy". But in practice, few of us get enough high quality referrals. This article sh Read More

The author draws a parallel between the success of the youngest soccer players and sales people. Read More

Selling intangibles can be challenging. Sometimes prospects respond to a physical object that represents the intangible product or service being sold. Read More

I have constantly ignored the warnings of mixing business and family, hoping that somehow the new transaction would follow a different pattern. However, without fail the same challenges and issues ultimately occur which draw the transaction to a pre-mature conclusion. In this article, I have listed the Top 5 reasons why business and family do n Read More

When a great product or service isn't selling, the salesperson is probably to blame, right? Actually, that's nothing but a myth, one of many that plague the sales profession. Martyn Lewis, author of the acclaimed book "Sales Wise," shares five other myths about sales, and the realities behind what creates truly effective sales lead generation Read More