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I’m not suggesting drafting your children, if you have them, into doing work for your business. Instead, it’s time to consider the role of family in your branding Read More

Legally speaking, you can ask just about anything at a job interview. But there are plenty of questions that you should never actually ask, because they'll quickly come back to haunt you. If you ask a question that could be interpreted as discriminatory and then choose not to hire the interviewee, it can be very easy for that interviewee to say that he or she didn't get the job due to discrimination Read More

When you consider how many small business’ value is based on the expertise of the founder or trust in one particular person, having someone else market that expertise or make promises based on that trust is incredibly difficult Read More

There is discrimination out there that you will face as a business owner, whether you operate online or off. It’s not just a question of gender, either. There is still discrimination on the basis of anything that may set each of us apart. Changing names is no guarantee that you won’t run across a client with a problem based on your pseudonym Read More

Over the course of the day, you do a lot of communicating — from making phone calls to sending emails, it may seem like all you ever do is communicate. And, for some of you, that’s absolutely the case. However, there are ways to streamline how you communicate by outsourcing different aspects — such as managing contacts, answering phone calls, and clearing your inbox — to the many professionals and tools at your disposal Read More

Don't burn your bridges when you leave your job. I see great candidates with super experience destroy their relationship with a company when they are made redundan Read More

Customer communications, particularly written, can be over examined to the point of being false. What is the right approach to responding to a customer and how much of you should come out in the text Read More

So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching Read More

If you’re struggling to produce quality content and promote your site, the answer might be to hire a freelance writer. Read More

The tasks that make up an inbound marketing strategy are known more for requiring constant attention than some of their outbound counterparts. With a trade show, for instance, you’ve got some prep work to do, but once the show is over you can relax. With a blog, though, you have to keep adding new content at the very least. Working with a virtual assistant who specializes in that sort of work can Read More