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Here is part 2 of what advertising trends to expect in 2011. We wrote the first part yesterday which you can check out by clicking here.

What Advertising Trends to Expect in 2011: Interaction over reach

Traditional media such as TV, radio and print play on the number people they are able to Read More

The music of 21st century leader is neither feminine or masculine. It is a third sound created in the previously unoccupied space where feminine and masculine attributes meet. [...]
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As you are thinking of marketing plans and goals for the new year, know this, there is a problem with goals that you must address to move forward. Read. Learn. Connect. Read More

Sometimes customers forfeit good quality for timeliness and/or cost. If your main value component is timeliness or cost, quality initiatives may fall to the wayside. What we often forget is how costly that can be. Read More

Creating my own virtual business on the web hasn’t been without lessons learned. But there’s something about having your own business, and earning your own income, that gives you a new perspective on business both personally and professionally.
As I look back on this past year and celebrate almost Read More

Braintree has an impressive roster of customers - 37signals, Airbnb, github, OpenTable, and more. And that's with a team of under 20 people. That's not why I interviewed CEO Bryan Johnson though. I wanted to learn why their company culture is so unique, why he doesn't hire traditional managers, and Read More

First, no hiring process is perfect. No matter how thorough your screening processes, you can't screen out attendance problems with 100% accuracy. However, there are a lot of things that you can do to minimize it: Read More

On our blog, guest author John Durfee shares how going into battle and doing business as a team are similar. Read More

I’m not much of an expert about a whole bunch of things. That’s precisely why adding radio to my company’s marketing strategy felt so appealing.  It’s proving, in fact, to be a surprisingly powerful tool for two things I anticipated Read More

Small business owners can benefit from paying attention to a page or two from Santa Claus’ playbook. Listening to customers, never overpromising, staying positive and not overpaying for real estate are all traits of Santa that business owners would be wise to emulate. See the following article from Read More