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"As a society, we have been lulled into the belief that we need somebody to explain it all to us. As a result, we are constantly exposed to the agendas of the day with very little attempt to hide these persuasive efforts. Great effort is being made to reframe bad as good and good as bad. Sadly, man Read More

“Philosophers are people who know less and less about more and more, until they know nothing about everything. Scientists are people who know more and more about less and less, until they know everything about nothing.” — Attributed to Konrad Lorenz Read More

Less Followers is the new More Followers. Focus on building small but solid audiences of raving fans that want more of that magic you deliver. Read More

HELP! Social Media Marketing isn't working for my small business! If Social Media Marketing isn't working, then you're doing something wrong. Find out what. Read More

In a web world that is now built on the conversations that we have with others, whether that’s via Skype, email, Twitter, or blogging, we need to always be responding to those who reach out to us. As the very relevant saying goes – we love to buy from those who we know, like and trust. In creating Read More

In my previous post, I went through one kind of module on how to plan an effective advertising campaign for agencies. I also promised that I will be executing that plan using the dummy case, “Whirlwind Travel Agency.”

Remember that this is a dummy campaign. Pieces of information I am using are.. Read More

The early adopter’s shopping behavior can be a key starting point for developing solutions that become a part of the branded shopping experience, and should introduce a measure of proactive acknowledgement that shopping habits have already changed with advances in mobile technology.

For example, Read More

You've heard of management acronyms like MBWA and SMART (goals), but how about PIES? Why you should know and incorporate the latter in your workplace. Read More

Did you know that of the 220 deaths on Mount Everest most occur on the way down. That's right, in Business and in scaling the world's highest peak, getting to the top is oftentimes only half the battle.

A look at achieving success and maintaining it... Read More

I’ve been mulling over this crazy diversity discussion on Mike Myatt’s blog. Mike argues that diversity mandates may actually hinder progress.
A familiar dilemma – if you make hiring decisions based on a mandate, do you discriminate? If you make hiring decisions without one, do you discriminate ac Read More