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Would you save money working in the restaurant business for 10 years to start your own business by buying a restaurant that doesn’t go that well? Probably not, but Aaron Leischke is the entrepreneur who did just that. Aaron faced many obstacles due to his age when it came to financing his business, Read More

Blogging is about projecting your personality. When you write, try to let your blog reflect your "speech" rather than a formal piece of writing, unless of course you speak in a formal and structure way. Blogging should come naturally and show off you - the person. Read More

First off, this post is not about trying to game the system. It's about getting the most out of the relationships you're building on the Social Networks - in this case, Twitter. Read More

Lesson learned: contacting a customer service call center sometimes brings out the worst in us. Here are a few tips to lower the stress level (for both parties!) in a customer service interaction.

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Social media marketing and social networking are exceptional marketing tools IF they’re utilized right. If you’re not utilizing them correctly, they are going to be a main waste of the beneficial time. Beneath, you will reasons why your Social Media Campaign isn’t delivering the outcomes you were e Read More

Is social media NOT working for your company? Have you tried to show the return on investment (ROI) and it’s still negative?

If you’ve been using social media for a while and you’re still waiting for it to deliver positive revenue, here are some tips you can employ when your social media strateg Read More

This iconic, rugged, healthy Marketing figure brought billions upon billions in profits. He's considered one of the greatest Pitch-Men of all-time.

Yet many who portrayed him died of lung cancer.

A look at history, Marketing, Advertising and profits. And asking the question..."At what price Read More

Anita Campbell, CEO of BizSugar.com is interviewed by Abby Johnson of WebProNews at the recent BlogWorld conference on the topic of monetizing your Website. Anita talks about some common mistakes she feels that small business people online make when it comes to monetizing their Websites and also t Read More

How To Plan an Effective Advertising Campaign for Small Businesses second module will now be applied to an actual dummy campaign.

Yesterday I wrote about How To Plan An Effective Advertising Campaign For Small Businesses so today we are going to see how to execute it...

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New hires wanted to become like him. Suppliers wanted to talk to him. Guests and staff were inspired by his wit and likeability. He had great influence. But guess what, I had more. Was I a better leader than he was? No. But I was in the unique position to have control over his work schedule, pay ra Read More