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BBMG, a consumer marketing and branding firm focused on sustainability recently published a booklet on co-creativity and the emergence of the “conscious consumer”. It is well written, insightful, and a good source of inspiration for any business interested in developing a consumer brand. Below are Read More

It’s a more civilized way to shop, and yet hundreds of thousands of retailers are still refusing to expand their store into the world of ecommerce. Online shopping is big business, and a great way to move stock all year long. So why are smaller retailers avoiding the “Order Now” button? I’ve got th Read More

In a web world that is now built on the conversations that we have with others, whether that’s via Skype, email, Twitter, or blogging, we need to always be responding to those who reach out to us. As the very relevant saying goes – we love to buy from those who we know, like and trust. In creating Read More

Reading a blog post this week, some of the comments got heated. The post was about ways to say thanks to customers at this time of the year. Two important points were missed by some of the commenters. Read More

They have finely tuned and battle-tested objections proven to shut down salespeople and clear their phone lines. Call you must, and you must get through. Read More

It’s been said that we have two ears and one mouth, so we should listen twice as much as we speak. I don’t know who originated this, but it is oh so true. Read more. Read More

On Tuesday, Facebook (News - Alert) co-founder Chris Hughes launched the beta version of Jumo, an innovative social networking site that connects donors with charities. The good news for the non-profit company is that the website garnered an unbelievable amount of initial consumer interest. The bad Read More

There is no secret to increasing your exposure, or if there is a secret, I guess I'm about to expose it for free. Read More

As the end of the year approaches, some of us find ourselves overwhelmed by top 10 lists, the shopping masses and endless renditions of Winter Wonderland. Businesses, on the other hand, tend to experience a slowdown, which makes it the perfect time for small business owners (when not partaking in Read More

If you own your own business and have small kids, you probably know that it ain’t easy to find a balance between the two. But for two moms in New York City who run a small company that organizes ‘Great Green Playdates’ for parents and toddlers, mixing business with family is a formula that seems to Read More