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Today's topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Read More

What should you do if you find yourself getting ambushed by a TV reporter? Where do you look? What should you say? Should you walk away? Read More

Forget 18-to-49. Thanks to the Baby Boomers, 50-and-over is your new marketing sweet spot. Read More

Google is auto-filling local business profiles with photos and videos pulled in from other web sites. Read More

Here are some of my favorite posts - not necessarily the best, just some of my favs. Read More

One of the key - yet often overlooked - levers for increasing your sales is velocity: the cycle time from initial lead to closed sale. Read More

In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem to be a logical choice. It's a tempting— but very dangerous strategy. Read More

Don't limit your referral network, consider everyone you can help and that could benefit from your service, including your service providers. Read More

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in t Read More