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This blog post and podcast article talks about the ability in sales to keep one the most important components of a business continuously providing - its customers. Satisfied customers are the bedrock of any business and maintaining relationships will mean that in hard times they can be relied upon to keep providing business time and time again. Read More

create something newsworthy to get people talking. With a little luck and promotion, your company will end up getting exposure from the mainstream press. It might even go viral. Last time, I went over methods to increase your company's online visibility, such as contributing articles and becoming active in online communities. Now it's time to Read More

A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun. Read More

1. You lose the fresh content bonus. When you first put a piece of content online, it will often rank extremely well right out of the gate. This happens because Google has a filter in their system that gives a bonus to brand new content. You'll notice that after a week or two, your ranking can start to slide. This happens because the fresh content Read More

This weeks episode is on providing quality follow-up. Our guest this week was Rick Cooper. Rick is Founder and President of The PDA Pro and is author of Million-Dollar Contacts, Fortune is in the Follow Up, Marketing Magic and his most recent Extreme Excellence. Rick is an expert and national speaker on Attraction Marketing and Sales Results. It i Read More

The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of Read More

Video tutorials are usually long, drawn out and boring. Guy Kawasaki offers some examples of great tutorials that are around 60 seconds and would be a great way to explain what your company does on your website. Read More

Businesses large and small shell out huge amounts of money for training every year. In some industries, almost a quarter of those expenditures are earmarked for customer service training. But to be effective, the training must be presented in ways that match employees' learning styles. Here are three specific learning styles to consider. Read More

Small businesses will soon feel a little more love in their love-hate relationship with Yelp, the Web site whose users post reviews of restaurants, dry cleaners and other local businesses. Starting next week, Yelp will let small-business owners publicly respond to reviews. This is a big change for the site, which has until now steadfastly refus Read More