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I read an outstanding, but frightening post entitle The Future Of Marketing Is Extreme!  Eric Wittlake outlines:  We are inundated by marketing today. In a Read More

During the season of Santa Claus, Christmas trees, and red and green packages, it’s easy for the Jewish holiday of Hanukkah to get lost in the shuffle. While only 2.5 percent of the American population is Jewish, there is still [...] Read More

Learn why business to business networking can play a huge role in the success of your business over the long haul. Read More

Sales has come a long way in the last few years, but it isn't slowing down yet. Have you kept up to date with the practices? Read More

Value co-creation moves from teaching the customer to learning from each other. It causes us to leverage our individual and shared experiences together, creating something that we could not have produced separately or in the traditional ways I've spoken of earlier in the post. Read More

Would you trust your lawyer if she took everything at face value?  I hope not.  Lawyers don't take anything at face value, they are skeptical of our positions Read More

If you want to start selling online, there’s a good chance you’re thinking about opening your very own online store. But how to do it? Should you use a ready-to-go ecommerce platform or create your own system? Or maybe there’s another way and a webstore won’t be the best solution for you. This is e Read More

As a small business consultant, I have a real heart and passion for helping small businesses succeed. Unfortunately, this often gets me in trouble. I find myself wanting to help the business in front of me succeed more than I want my own success. This may seem like a weird problem to have at first Read More

Learn what influences consumers buying habits for the service industry. If you think customers are just buying your service you are way off base. Read More