Average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. This is where marketing can have a profound impact by helping their sales team go beyond the lead.
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Lead Nurturing as trusted advisors with the Human Touch
Posted by ArmadaIG under SalesFrom http://blog.startwithalead.com 5950 days ago
Made Hot by: on January 14, 2008 6:13 pm
Survey finds most small businesses don't track ROI
Posted by Becky under SalesFrom http://www.btobonline.com 5953 days ago
Made Hot by: on January 9, 2008 4:26 pm
A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place.
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Why business relationships are deeper than friendships
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 5976 days ago
Made Hot by: on December 20, 2007 11:06 pm
It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business re
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Two Really Dumb Sales Questions
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 5996 days ago
Made Hot by: on November 29, 2007 6:03 pm
Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv
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Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts
Posted by jnelson under SalesFrom http://www.newswise.com 5996 days ago
Made Hot by: on November 29, 2007 6:03 pm
The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo
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10 Ways to Grow Referrals and Loyalty by Sending Personal Cards
Posted by Becky under SalesFrom http://www.businessknowhow.com 6007 days ago
Made Hot by: on November 18, 2007 7:13 pm
Even though it's one of the most powerful ways to build your business, most business owners don't send out personal cards because they don't know when it's appropriate, what to say, or they feel it doesn't apply to them because their business is DIFFERENT.
In order to create a bond, clients need individual attention, acknowledgement and a Read More
In order to create a bond, clients need individual attention, acknowledgement and a Read More
Editing the Brochure is Wasted Effort
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 6015 days ago
Made Hot by: on November 7, 2007 4:42 pm
Decision-makers seldom, if ever, read brochures or product data sheets or any of the traditional marketing materials. If they're needed at all, such materials should be specifically targeted at lower-level folk (gatekeepers and speedbumps) who worry about such details. When a company decides to sell M2M — which is where the big B2B money is locate
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Convenos: Web-based Collaboration and Conferencing
Posted by karin under SalesFrom http://www.convenos.com 6028 days ago
Made Hot by: on October 30, 2007 5:50 pm
If you're looking for a robust on-demand web conferencing and collaboration service that allows users to meet on-line for a flat fee, Convenos Meeting Center might meet your needs. The customer only pays for the service ($30/month) and is not charged on a per minute basis, nor is s/he charged for audio services. Test drive a 14 day trial free a
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Shut up, listen and sell
Posted by Becky under SalesFrom http://www.btobonline.com 6036 days ago
Made Hot by: on October 17, 2007 8:07 pm
Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matt
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